July'22 Message from the CEO

Daniela Otero

CEO, Skål International

We live in turbulent times in which decision making is essential to define the direction of our companies, professions and life in general.

It is therefore essential to understand why it is so important to have sufficient information so that decision making allows us to choose the right path and obtain the best possible result... and the more information, the lower the risk!

Although 2021 saw the start of the global recovery of the tourism industry, it was slower than expected. Despite this, predictions point to the next decade of strong growth around the world. Undoubtedly, the decisions taken by governments and entities at a global level, and even by ourselves as individuals in our own sphere, have allowed the recovery to become real little by little.

Thus, the Gross Domestic Product (GDP) of the Travel & Tourism industry is expected to grow by an average of 5.8% per year between 2022 and 2032, surpassing even the growth of the economy in general (2.7% per year).

With this in mind, it is part of our commitment to keep you informed and updated as an essential part of the scenario we live in our sector, another benefit of being part of Skål International, and one that will undoubtedly help us all to make the best possible decisions.

Along these lines, the World Travel & Tourism Council (WTTC) predicts that the industry's GDP could return to 2019 levels by the end of 2023. In addition, the industry is expected to create almost 126 million new jobs over the next decade.

Here is a link to the interesting report 'Codes to Resilience' prepared by the WTTC, in collaboration with Microsoft, which highlights the importance of cybersecurity in the current global scenario with data provided by experts in the field, as well as tools and best practices to help the resilience of the tourism industry.

I also recommend you to read the latest publication of the UNWTO World Tourism Barometer, which confirms the recovery of the sector and provides a very interesting analysis by areas.

As members of the world's largest organisation of tourism professionals, your well-being, professionalism, hard work, input and dedication is a great pillar of the global tourism industry, and of course of Skål International.

Let us be informed, educated, committed and united. Let's be resilient to the world around us, let's learn something new every day and add value... then we will get where we want to go.

Thank you for being part of Skål International.

Daniela Otero

CEO, Skål International